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Inside the Market / Market Trends

Betsy and Alon Kasha turn their Parisian Pied-à-Terre into a business

hallway 2 after

Part of the process of buying an apartment in Paris is knowing that once you’ve purchased it, there will most always be some renovating, touching up, and personalizing to do before it really feels like home. Alon and Betsy (A+B) Kasha have turned that knowledge into a business.  

As featured in the New York Times, the couple’s journey starts with buying and renovating their own Parisian pied-à-terre, to leaving their executive ranks in their respective fields and creating a renovation company of their own.

“Almost eight years on, we have realized over 45 properties — with one-third sold to Americans, one-third sold to Europeans and South Americans and one-third to French buyers,” Mr. Kasha said, explaining that surprising last statistic: “One French client told me, ‘We like your American can-do attitude.”

-Alon Kasha



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